Meet Crupi's Man in Charge

Gregory Scott Swingrover:  Has been with Crupi for the past 11 years.  However, Greg has a long history in BMX even before Crupi so read on and find out Greg's path to becoming the owner of one of today's top rated BMX Racing companies; Crupi Parts, Inc.

Greg Swingrover grew up in a tiny California island paradise called Catalina Island .  Despite the secluded surroundings and primarily aquatic environment, he could not ignore the call of BMX.   Riding since the tender age of 8, by 15 he had already begun his career in the bicycle world.  Breaking cranks, forks and frames faster than he could replace them, he went about to find a way to make them better and stronger.   He immersed himself in the world of BMX, and made many wonderful contacts.  In 1981, Greg single handedly convinced Harry Leary, a legendary Diamondback rider, to come to the island and design a race track.  Racing fever ensued on the island, allowing Greg to weave a web of creativity and innovation into BMX destiny.

By the time Greg was ready to leave the island for college, he began to work at the infamous South Coast Bicycle shop and quickly started a Bike Shop team.  He kept up his many contacts and met many new ones including Kevin "Sheepdog" Hull, Danny Millwee and became great friends with Barry "Beltbuckle" Nilson.               

In 1986, Greg was co-sponsored by Elf Bicycles but Greg turned behind the scenes to help advance the world of BMX to the next level.  Working at Mor Distributing/Auburn and GT Bicycles during the next eleven years, Greg also began S & M Bicycles with his pal Chris “Mad Dog” Moeller, who was an up and coming young racer with an intense riding style.   Greg was inspired like never before riding with Chris and it was around this time that Greg was crowned the King of Dirt (along with Fuzzy Hall) at the first ever K.O.D. contest in Palmdale, CA.  Photos of his mad jumping style appeared occasionally in the BMX magazines.

                           BMX Action Magazine - Jan  1987                   BMX Action Magazine - Sept  1987

Despite the lack of an engineering degree, Greg found a way to design bike parts to make them last.  Although Chris took over S & M a few years after inception, and has since made it a phenomenal brand name in the industry, it was Greg’s vision that started it all.  Greg found a new home in Crupi Parts in 1997.   Owner Benny Joseph gave Greg the reigns of the business, and having access to the best machined parts available, was able to design to his heart’s content and create a superior quality frame.  After 10 years of managing Crupi, Greg became owner of the business, and has continued to grow the business into all markets of the world.  He has personally visited his customers in Chile,  Brazil , Argentina , Holland and Canada and will attend the World Championships in China this year!  His goal in life is to make BMX accessible to everyone, and to ensure that each rider’s experience is one of quality.

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On a personal note, Greg has a 17 year old daughter Brittney, and is happily married to wife Richel.  They reside in Arcadia , California , and enjoy traveling wherever BMX takes them.

                                                                                        article written by Dana Paull - Greg's sister

click here to learn more about Greg & his S&M Bike roots!